Two Lessons

Two lessons can be learned from studying PureSafety start small, and be
focused. Like many other dot.coms PureSafety had lots of money from
investors rolling in, but when the dot.com bust hit in the late 90's that
capital all but disappeared. PureSafety is a dot.com business that makes
computer based safety lessons. When the dot.com bust hit they scaled back
their operation, and focused their training only to safety lessons. This
flexibility and focus allowed them to bust through the dot.com bust. more...