It's all about the risk

One of the hardest thing an entrepreneur has to over come is their adversion to risk. Most people do not like risk and therefore do not reach their full potential since they tend to take the well traveled road. Those who take the less traveled road or set off and make their own trail are the people who will eventually become successful in business and in life. Bob Rottenberg, president of Long's Jewelers Ltd in Boston has built Long's by taking risks. more...

An important aspect of risk, is manageing your risk. It is unwise to set off on a risky adventure without weighing the ROI. Just as when banks loan money they expect a higher ROI when the risk is greater. This does not mean that a risky measure that is forseen to have a great ROI is worth the investment. Each investment of time and money must be balanced with your goals and situation.

There is no doubt that taking risks is a must in life, knowing which risks to take and when to take them sets apart those who will succeed and those who will not.